SustainUp -
a network of thought leaders and doers
Our Motivation
We support companies in developing strategic capabilities. With proven approaches, agentic AI technologies, and extensive experience, we support you throughout the entire strategy process – from strategic baseline assessment and foresight, to strategy refinement and business model design, all the way to strategy activation and operational execution.
With SustainUp, we are dedicated to independently and effectively supporting and guiding companies in building strategic capabilities for increased competitiveness, innovation, resilience, and sustainability. This is precisely where we see our strength and our greatest leverage to quickly and effectively create value for your business, a prosperous and resilient economy, a healthy environment, and a thriving society.
Our purpose is successfully realized when we have guided you through a promising strategy process to strengthen your adaptability and future viability. This ensures you are well-positioned for the strategic challenges of today and tomorrow. In doing so, we have made a positive contribution to your corporate development as an important part of economic and societal transformation.
Our Experience
30+
Years of Strategy
Expertise
35+
2000+
Keynotes and Strategy Workshops
200+
Publications on Strategy, Resilience & Sustainability
SustainUp is a network of thought leaders and doers for future-oriented strategizing.
We work with a small core team and experienced experts who have successfully managed and operationally executed strategy projects, some for more than 30 years. To strengthen your competitiveness and adaptability, we place special emphasis on realizing synergies between profitability, innovation, resilience, and sustainability. Our team and network consist of experienced strategy experts, internationally recognized resilience and sustainability experts, AI specialists, and pioneers in the fields of strategy execution and transformation.
All experts have comprehensive leadership, industry, and consulting experience, which they combine with scientifically validated, state-of-the-art knowledge and agentic AI capabilities. We are united by a shared commitment to making a meaningful positive impact on your future viability in times of uncertainty, upheaval, and transformation by sharing our experience and knowledge. We look forward to pragmatically and effectively supporting you in your operational business environment for sustainable success and a desirable future.
Voices from our Network
Prof. Dr. Thomas Wunder
Robust strategic capabilities are the breeding ground for shaping future-proof businesses. A well-designed strategy process augmented by human-centric agentic AI-systems will help to enhance profitability, innovation, resilience, and sustainability. Achieving these aspirations goes and in hand.
Tobias Wildner
Competitive advantage and true resilience will be determined much less by AI-technologies themselves, but by the uniqueness and quality of the data used and by the excellence of human judgement and execution that follow. Otherwise, AI is just a great equalizer.
Andreas Kuhndoerfer
After more than 20 years in senior management at global corporations and previously as a management consultant, I have learned a key lesson: Ultimately, transformation is successfully realized through the people who shape these organizations.
Katarin Wagner
There is a wide range of strategic opportunities and risks competing for scarce resources and unfolding across different time horizons. From my work with executives, I know how vital strategic foresight and execution capability are for effective governance.
Prof. Dr. Florian Lüdeke-Freund
Through my many years of experience in research and teaching, as well as my collaboration with international experts, I know how crucial the design of sustainable business models is for entrepreneurial success.
Dr. Will Ritzrau
As former Director Sustainability at a DAX-listed group and founding representative of the Value Balancing Alliance, there is no such thing as “NON-financial” information for me. Pre-financial environmental and social data are just as important to business success as financial KPIs.
Christiane Stöhr
Effective strategic communication delivers compelling narratives that touch and inspire people. Sustainability narratives should be positive, motivating, differentiating, and relevant to the daily lives of the audience. When people are empowered to be an active part of the solution, this fosters a spirit of innovation and forms the basis for change.
Prof. Dirk Büngel
As a Professor of Practice and former senior executive in publicly listed multinational enterprises, I cannot stress enough the importance of defining a compelling strategy with a clear right to win in an increasingly dynamic business environment. A market-driven, customer-centric approach enables organizations to turn disruptive megatrends such as AI and sustainability into value-creating business opportunities, proactively manage risk, and build the strategic capabilities that drive sustainable competitive differentiation.
