Strategy is a continuous stream of decisions about what to do and not to do as a company to remain successful in a dynamic environment.
This practice-oriented English textbook covers all stages of the strategy process. In addition to strategic analysis and strategy formulation, the true challenges of strategic management, which is operationalization and execution of strategy on various business levels, are explained in detail.
Stuttgart: Schaeffer-Poeschel 2016 (English textbook)
All publications are in German if not stated otherwise.
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More than 90 % of all business model innovations are based on known elements and success mechanisms of existing business models. Business model patterns can be leveraged that support a systematic ideation for the design of new business models.
Business model innovations are a major lever for the viability of a company. They are considered as the “gold standard” of innovation management. The success logic is critically assessed and systematically refined.
Strategic Finance, Vol. 87 (2005), no. 5, pp. 35-41
How does a large, diversified multinational company coordinate its strategies? The answer is through a combination of strategy maps, balanced scorecards, and strategic action programs. Strategic goals must be very specific, limited in number, and linked to a balanced scorecard to detail progress in achieving goals.
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