There is no single strategy in a company. The pattern of strategic behavior results from a series of strategies on different organizational levels, which in turn focus on various strategic themes. Thus cross-cutting strategic goals need to be aligned company-wide and transmitted into business units, regional and country subsidiaries, functional areas as well as ecosystem partners.
A systematic strategy alignment process reveals strategic priorities, identifies company-wide synergies, and resolves possible areas of friction between business units (see exemplary table). It creates a consistent and shared understanding of strategy throughout the company. The different units realize how they can individually contribute to the strategic sustainability transformation of the entire company, and thus, will be inspired.
Depending on the initial strategic situation, ambidextrous mindsets are clarified to systematically combine and sequence strategic goals optimizing current businesses as well as exploring and developing new businesses. This includes the future oriented optimization and management of the entire business portfolio.
